A stupid idea

- Sir, by repeating the name of your opponent in public, you essentially give him free advertising.

- Cal thinks you should start referring to him as "my opponent." Or "the other guy," "the other side." Maybe there are other suggestions.

- You want me to refer to Senator John Hoynes of Texas, who at the moment has a 48-point lead for the Democratic nomination as "the other guy"? You're not afraid it's gonna make me look like I can't remember his name?

I am. I think it's gonna make me look like I can't remember his name.
I think it's gonna make me look addled. It's gonna make me look dotty.

And even if it didn't make me look like that, it would remain a stupid idea.

What's next? Nothing? Excellent.

West Wing, 1999