Le Rapaci Unghie
...del marketing d'assalto si interessano ai blog. naturalmente ce l'aspettavamo tutti, ma leggere cose così, ammesse esplicitamente, mi dà parecchio fastidio:
One technique that was not available to publicity seekers and brand builders five years ago but now is seen as a way to influence the public is Weblogs, or "blogs" for short. These self-published Web diaries are creeping into the public eye as legitimate, if quirky, sources of news and information. By influencing blog publishers, a company can relay its message to the public and pick up some credibility along the way, according to Denise Garcia, a research director focused on online marketing at Gartner. "The best campaigns, whether it's e-mail or advertising or something more subversive, all rely on context to get their message across more effectively," Garcia told the E-Commerce Times. "A consumer's perception of a product message is directly impacted by where they're getting it from."
Probabilmente non hanno idea delle sfanculate che si rischiano nella blogosfera con certe operazioni.
Da (ugh!) ECommerce Times, paraculata del NYTimes per aggraziarsi gli inserzionisti.
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